Chronicles

island inspiration

Springtime Thirst for Creativity

Here in southern Sweden winter is loosening its grip.
Evening light has returned. Birdsong greets the early riser.

Spring is here. The year’s first quarter well advanced.

So, as nature transitions, some business leaders may take the cue: Steal a moment now and then. Stop and reflect on where things are heading so far this year.

Are developments on track… or is something missing?

Part of that thought experiment might include taking stock of the amount of creativity generated from R&D, sales and marketing.

Where are new ideas cropping up?

Are they well-nurtured?

And… just how much space does creativity get to take up? At work? At home?

Think about it.
When was the last time you felt you had a new “stroke of genius?” or maybe a new “take” on an old problem?

Jonah Lehrer’s book “Imagine – How Creativity Works” explores this topic very… well, creatively. He reminds us how fascinating our mind are – how new ideas grow from established connections. He illustrates societal developments that support free-thinking. He shows how our willingness to take risks when our ideas fall “outside the box” encourages creativity.

And then I recently read about a “creative islander.”

A well-known Swedish “Creativity Author and Speaker” seems to have taken the promotion of creativity to a very practical level. Fredrik Härén travels all over the world to inspire organizations to focus on the importance of this extraordinary mental capacity we all have.

He even offers people the chance to get away, do nothing, be creative.

As the owner of a few idyllic settings – three islands to be exact, he welcomes creative thinkers to apply to spend time on one of them, free-of-charge.

Unbelievable? Take a look at: www.ideasisland.com

Is this sort of creative adventure for you?

Maybe just picturing yourself relaxing in an island paradise, is enough.

So, take a break, let your mind wander freely awhile. Great ideas may only be a thought –or an island– away.

Does Your Entrepreneurial DNA Help You Succeed?

With all the great commercial opportunities the internet offers, you might wonder who is really succeeding these days.

Joe Abraham – himself a highly successful businessman – has done some thorough research on this. His conclusion is that your innate business personality – your “entrepreneurial DNA” – guides the rate and degree of success that you will have in business. It is even more important than your experience and educational background.

Why more people don’t succeed

Mr. Abraham questions the status quo—business schools and gurus. With all their highly regarded courses and sound advice – what do they really know about how YOU will succeed?

Not a whole lot according to his data. The trouble is, business schools teach a standard curriculum, as if  “one size fits all.”

And you’ve probably heard of at least a couple of wildly successful business gurus preaching about how they succeeded, assuring us that “we can too.”

But watch out!

These institutions and figures of financial fame, do not take into consideration our personal core motivators and value systems. Mr. Abraham has discovered that each of us falls into one of four main behavioral profiles, four types of  “entrepreneurial DNA.”

These – more than anything else – determine how we build thriving enterprises… or not.

Successful people know how to complement their entrepreneurial DNA

Each of the four profiles needs to be complemented by others with different business DNA. Makes good sense—collaboration for balance and sustainable growth.

Your way forward is uniquely yours. Evaluating and planning with complementary minds creates very powerful synergy. When you find such people, take care to appreciate them. Invest in these invaluable, mutually beneficial relationships.

And I hope you’ll remember that key player that many overlook…

The team member who can help explain and implement great ideas and innovations. The one who crafts the words that drive successful strategies for years to come…

…breaking through that bottleneck of failed entrepreneurs.

http://www.youtube.com/watch?v=fsU9N6A18sY

 

B2B Web Content Can Sell Like an Elite Escort Service

Are you among the 9%?

Recently, the Content Marketing Institute interviewed a worldwide sampling of 4,397 marketers from a range of company types. They found that only 9% thought their content marketing efforts were highly effective. (http://contentmarketinginstitute.com/research/)

Their findings also show that many marketers are having difficulty producing the right kind of content—and enough of it.

Maybe some non-conventional success secrets could help.

Unorthodox, provocative – but classic and perennial – sales tips from the world of premium-priced escort services at your service!

In case you’ve overlooked something…

Sydney Barrows (the “Mayflower Madam,” author and sales consultant) might just have the missing link to better content marketing results.

Before entering that world of less reputable activities, Ms. Barrows had seen firsthand how quickly a management team can destroy decades of success by losing sight of the factors driving profits. Knowing these factors, she couldn’t help but see undeveloped potential in a niche that fate had seemingly dumped right in her lap!

Delving into what this niche was really selling, she uncovered a gold of mine entrepreneurial opportunity.

And you know what? This is how all types of businesses thrive. They find out what drives the buying process and focus on aligning their messages with that.

But what Sydney Barrows does is even more extraordinary.

She takes command of all the details around the client’s buying experience. She does “Sales Choreography™.” This involves having a script, sending the right signals and engaging your buyer step by step. Applied to any kind of business, it produces excellent results.

How the elements of Sales Choreography™ are successfully, daringly applied is described in: Uncensored Sales Strategies – A Radical New Approach to Selling Your Customers What They Really Want – No Matter What Business You’re In.

Could Sales Choreography™ increase results from your web content?

Challenge your usual way of creating content. Delve deeper into those untapped wells of buying triggers. Do it thoroughly, consistently. Your web content will spark that exceptional buyer experience. You’ll join those 9% with great payoff levels—and above all, have fun doing it!

What Are the Chances Your Sales Will Soar in 2014?

They may be excellent IF your internet presence is working well for you. If not, isn’t it time to get that sales motor into high gear?

Dear Fellow Entrepreneur,
You’ve got a lot invested in your business – growth goals that rely on greater sales and profits. 2014 could be a year of sales milestones, but how will you reach them? The channels are many and varied. Sales today are generated using direct mail, social media, content marketing…  They all require compelling texts and clear messages.

So, let me ask you…

Could you use a go-to copywriter with years of business-building experience in the international arena? Someone with advanced writing skills that get leads and generate response?

If so, let’s discuss how I can contribute to your business and great results in 2014.

Send me a note using the contact form, or give me a call. Let’s make sure your sales will soar in 2014.