Monthly Archives: november 2014

The Holiday Treats of Content Marketing

As we start the last month of this calendar year, you might be considering how much your marketing efforts have achieved during 2014.

If you attract clients at least partly through your on-line presence, results can become apparent after only a few months. That gives all on-line entrepreneurs a chance to evaluate how they’re doing on a regular basis, adjusting as necessary.

But what if you are not getting the results you aimed for from the start, despite vigilant data collection and evaluation?

Consider these three key factors:

1/ How well do you know your prospects – their current situation and what they are focused on right now?

2/ Maybe you have a really important product or service for your market, yet your messages about it aren’t clear enough, strong enough…

3/ When a prospect is interested, are they given an easy path to find out more and start building a loyal relationship with your company?

An honest look at how these are affecting sales can make all the difference in your future marketing strategy. They are what needs to drive successful content on the web.

Once all three are in place and working together, you’ll be making better progress toward higher sales. And if your product or service brings new, strong benefits to their purchasers, it’s like offering them a delightful experience.

Kinda like a holiday treat or two, wouldn’t you think?